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Telecom's New Logo Ready for Period of 8 Feng Shui Success
A company logo is the company's first handshake and from a feng
shui viewpoint, it can either make or break a company from day 1! So
when last month's telephone bill arrived, I was more than delighted
that see that Telecom has finally changed their look for the better!
I've been commenting about their unfeng shui friendly logo since I
arrived in New Zealand - I wonder whether Theresa's ears must have been
burning since then!
by Honey Lim
The New Look
Telecom has unveiled their latest look which features a
tri-coloured square box containing the elements of earth, water and
wood, side by side with a metal presence. This marks a significant
change for the positive, as Telecom enters the period of 8 starting
From a feng shui perspective, Telecom's new logo is a dramatic
improvement from their previous one. Telecom's old logo featured a
tri-coloured strip of spears which appeared to be stabbing its own
self. It implied that despite the company's own colourful and
innovative efforts, their initiatives were hurting themselves more than
spurring them forward!
What is the Period of 8?
Feng Shui masters worldwide who have studied the advanced methods
of feng shui are now preparing for the significant change of "period
energy" beginning on Feb 4th, 2004. This is the major highlight in feng
shui since the turn of the 21st century - but what does this mean for
us and for Telecom?
We are now living in the Period of 7 which is a ruling feng shui
time period that began in Feb 4 1984 and will end in Feb 4, 2004 (20
As the new period arrives, those who do not
convert the energy of their homes, offices and image from Period of 7
to Period of 8 risk losing their good fortune and power starting Feb 4,
Let's compare some aspects of the two periods. The number 7 is a
metal number, represented by the perfect circle. Over the past 20
years, metal industries and metal objects were the dominant theme of
success as seen in the use of metal and the circle shape in
architecture, interior decor, the popularity of science fiction,
information technology, etc. Corporate logos that featured the silver
or gold circle or incorporated the number 7 were said to harness the
powerful energies of the Period of 7.
The Period of 8 however, is an Earth number, represented by the
perfect square. In the period of 8, the number 8, the colour
Yellow/Ochre and the Square shape is lucky. It is the square shape and
retro yellow that will become 'in', as will glass, stone and ceramics!
Telecom's new logo incorporates the square in the form of the
Trigram "Ken", which coincidently is also the trigram of the mountain
of Period of 8! Notice how the lower blocks of growth (green) and
wealth (blue) form the two supporting pillars that hold the bridge of
stability (yellow/earth) up! This brings powerful meaning - i.e.- all
the invested funds and growth efforts they are now putting in will
yield significant stability and claim market share!
The period of 8 marks the end of the Trigram "Tui" (The
Lake) and the new beginning of the Trigram "Ken" (The Mountain). It is
a new age that will emphasize on immovability rather than change,
favour stability over radicalism, basics over frills, evolution over
revolution. It is a time for contemplation and reflection. Its energy
is mighty and powerful and is harnessed through the active use of Earth
objects, shapes and elements - anything made of Earth - precious
stones, gems, crystals, ceramics, porcelain, marble, rock, stones,
pebbles, granite and anything square shaped!
Activating the Period of 8 Energy
The only shame is that Telecom has unveiled this logo just a little
bit too soon! The period of 8 has not arrived yet, and so the one very
important thing that Telecom must do - is to RELAUNCH this logo in full
and utter glory AFTER Feb 4th, 2004 in order for it to capture the
energy of the new period. Glittering crystals, ceramics, gems and stone
should form the theme of the new era. This will be a period that thrive
not on metal cables, but fibre optics, ceramic technology, wireless -
all earth elements that Period of the Mountain will offer.
Lim is a graduate of the MCC (Distinction) from the Lillian Too
Institute of Feng Shui. She provides consultations, seminars, workshops
and pre-purchase site inspections.
You can reach Honey at Fortune Space Consultants, PO BOX 12101, Wellington;
Mob: ++ 6421 48 11 88 (anytime before 10pm);
for more info on Honey Lim.